Credits

  • Amanda Hamlin
  • Princess Biznotch
  • Priaine G Letrime
  • RAZ-PRO

Saturday, November 24, 2012

Cigarette Psoitioning

Regulations on cigarette advertising are strict leaving little room for creativity in the advertising department. I am proposing a brand of cigarette which will be positioned to be strictly menthol only.  They will use this to have an aggressive advertising campaign dissing non menthol smokers.  They will be rowdy they will be questionable they will be clever and they will be rude rude rude. They will be humorous.  Now the company ought not suffer due to sales lacking because they don't sell a non menthol cigarettes- because they will. Either give it some green packaging or just sell them in rollyourowsn bags of tobacco so they're more discreet. This is a open market position I think we should take advantage of it and see if we can't push the envelope here on some adult entertainment....& advertising with a brand that could really turn heads .