Words that Work: Its not what people say, its what people hear
“You can have the best message in the world, but the person
on the receiving end will always understand it through the
prism of his or her own emotions, preconceptions,
prejudices, and preexisting beliefs. It's not enough to be
correct or reasonable or even brilliant. The key to successful
communication is to take the imaginative leap of stuffing
yourself into your liste
ner's shoes to know what they are thinking and feeling in the
deepest recesses of their mind and heart. How that person
perceives what you say is even more real, at least in a practical
sense, than how you perceive yourself.”
“Winners recognize that even when they aren’t physically
selling a product, they are always selling themselves. Every
human interaction is an opportunity to connect—and then to
sell.”
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
